Over the last thirty years on the back of abundant oil the UAE has become of the world’s richest countries, however, all this wealth has come at a cost. As income rose so did the population’s waist bands with more and more people eating western style fast food. As a result 35% of adult population are classified as obese and the government is now concerned.

The situation has become so bad the government has come up with a radical idea by offering dieters 1 gram of gold for each kilogram shed in weight.

It is estimated that by 2022 obesity related diseases will cost the region $68 billion a year.