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Updated 22:02 26/09/20

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United Arab Emirates rewards dieters with gold

Duncan Richardson, News Editor
20 Feb 2014, 11:20 a.m.

Over the last thirty years on the back of abundant oil the UAE has become of the world’s richest countries, however, all this wealth has come at a cost. As income rose so did the population’s waist bands with more and more people eating western style fast food. As a result 35% of adult population are classified as obese and the government is now concerned.

The situation has become so bad the government has come up with a radical idea by offering dieters 1 gram of gold for each kilogram shed in weight.

It is estimated that by 2022 obesity related diseases will cost the region $68 billion a year.

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